Each post needs a subject, ad copy (body), creative (image or video), and a link out to your landing page or a lead gen form for each ad you want to create. Whatever your goal is, you’ll want to follow these steps to set up your Sponsored Content posts. While crafting your LinkedIn advertising campaign in campaign manager, focus on the value it will bring your end-users to achieve a high click-through rate, increase brand awareness, and generate leads to maximize your ROI. What is Sponsored Content? Native ads in the LinkedIn feed that allow you to target professionals with images, videos, and carousels fitting seamlessly into the LinkedIn feed. Read on to learn how.Įvery social media platform has its form of Sponsored Content (Facebook ads calls it ‘Sponsored Posts,’ for instance). If done correctly, what you are promoting won’t even feel like an ad. Why does this matter? Instead of seeing those pesky, traditional banner ads, people will instead see what you are promoting directly within their feed. Why? Your promoted content will flow organically (“native” in marketing speak) within the LinkedIn feed. Sponsored Content is the best way to capture your audience’s attention on LinkedIn. By capitalizing on the knowledge shared in this guide, businesses can optimize their LinkedIn advertising efforts and enhance their brand positioning on this influential platform. It offers easy-to-digest chapters that explore the opportunities and intricacies of these advertising options, along with examples of successful campaigns. Our comprehensive LinkedIn Sponsored Content and InMail marketing guide is a valuable resource for business leaders, marketing directors, and social media managers. At Llama Lead Gen, our team of former LinkedIn marketers has compiled their expertise to help businesses leverage the strengths of LinkedIn advertising. Sponsored Content offers prime ad placement but may struggle to captivate viewers, while InMail advertising has its own set of pros and cons. LinkedIn is the go-to platform for business professionals, and understanding the nuances of these advertising options is crucial to effectively reach and engage valuable potential users. Our marketing guide focuses on LinkedIn's Sponsored Content and InMail advertising, providing proven strategies and tips specifically tailored to this platform.
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