But if it reads “Fireball Cinnamon,” you’ve got the malt-based or wine-based version. If the label reads “Fireball Cinnamon Whisky,” you’ve got the real deal. The Washington Post/The Washington Post/Getty Imagesįireball is truly testing your attention to detail, as the key difference between the labels is in the name. According to Fireball’s Frequently Asked Questions, Fireball Cinnamon “ the essence of the Fireball Whisky tasting experience.” In other words, Fireball Cinnamon is flavored to taste like whisky but doesn’t contain any. The mini bottle of Fireball Cinnamon looks almost identical to a mini bottle of Fireball Cinnamon Whisky, but it doesn’t say “Whisky” in the proper name of the product. In the wake of the lawsuit, the conversation turned to the differences between the two. Elite Daily reached out to Sazerac Company for comment on the lawsuit, but did not hear back at the time of publication. Per Forbes, the lawsuit also states that a more accurate representation would have been “natural whisky flavors & other flavors.” The lawsuit is seeking “unspecified statutory and punitive damages” for anyone who bought Fireball Cinnamon in at least 12 states, including Illinois, where Marquez resides. The lawsuit contains an image of what looks like a mini bottle of Fireball Cinnamon, and it reads in fine print, in part “natural whisky & other flavors.” The image of the bottle does indicate it’s a malt beverage, but according to the lawsuit, Marquez claims she paid more for a product that she thought contained whisky, but didn’t. 7 lawsuit brought on by Anna Marquez against Sazerac Company, the makers of Fireball, the suit claims that misleading marketing led her to believe Fireball Cinnamon, which is malt-based or wine-based (not whisky-based) was a whisky product. A look at Fireball Cinnamon versus Fireball Cinnamon Whisky will help you understand which one is a hard liquor, and why the other one doesn’t get the whisky label.
All cinnamon-flavored booze is not created equal, because the shot-sized bottles of Fireball you get at non-liquor store locations could be missing the booze you think you’re getting. 7 claimed Fireball mini bottles at convenience stores and gas stations are “misleading” for not actually containing whisky. The tailgating favorite is under fire after a lawsuit filed on Jan. of wine and malt beverage? That might be what you’ve been swigging if you haven’t been looking closely at your bottle of Fireball Whisky. "Using the words 'With Natural Whisky & Other Flavors' is a clever turn of phrase because consumers who strain to read this will see how 'Natural Whisky' is distinct from 'Other Flavors,'" the lawsuit reads.Ĭustomers "will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors," it added.Shots! Shots! Shots. The use of the phrase "natural whisky" creates misunderstandings about the product, the lawsuit also states.
The claim alleges that the phrasing, "Malt Beverage With Natural Whisky & Other Flavors and Carmel Color" is written in the "smallest allowed size." In addition to similar labels, the lawsuit complains about the text size on Fireball Cinnamon's label describing its composition. The lawsuit alleges that while it is legal for the company to use the brand name of "Fireball" for both drinks, federal and state legislation prohibits creating an overall "misleading impression." "In fact, what consumers were purchasing at non-liquor stores ' not whiskey at all' even though the labels are almost identical." District Court for the Northern District of IllinoisĬustomers "expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer,'" the suit reads. Bottles of Fireball Cinnamon Whiskey and Fireball Cinnamon, both of which are produced by the Sazerac Company.
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